Programmatic Advertising has changed how a brand can plan a targeted marketing campaign across websites, apps, connected TVs.
Ad Tech enables us to perform real-time bidding (RTB) and digital marketing on a one-to-one basis. It means better conversion rate, lower advertising cost.
Marketers can also use cross-device tracking to deliver ad to prospects who are within walking distance of its retail store.
The Trade Desk’s Data Management Platform (DMP), scores individual users/cookies, manage site lists and tags, optimize campaigns, target based on IP address, utilize dynamic creative optimization, and report on every measurable metric.
Our team is certified on The Trade Desk and has over 15 years of experience in digital advertising and media planning. Talk to us and find out more.