9 Ways to Improve Conversion Rate Quickly
In online marketing, Conversion Rate means achievement of KPIs alike signup, sale, subscription.
Today we will provide some tips based on our 15-year of experience.
Call to Action (CTA):
One should remind visitors to take action with links or buttons to boost “register", “add to cart", “free download".
A/B Testing:
Use different layout on different landing pages, be straight to the points, a long piece of content without clear selling point could lose the attention of customers. A clear Value Proposition in just 10 words is recommended.
Multivariate Tests:
By conducting tests you can find out more how to convert better, such as using of different wordings, colors, positions of call-to-action buttons, can affect conversion rate.
Repeat to Optimize:
In fact you should always try to improve your results by doing experiments, for example, compare subscription rate within a period by new and return visitors, compare sale by day of time, compare profile of customers, etc.
Handling Objections:
Unlike in retail store, you cannot see the expression of your customers and ask further questions. However, you can prepare a list of points that solve the concern of online customers. These could include:
- testimonials
- tell customers when problems your product can solve
- company background, such as awards, years in business, expertise
A easy-to-use website:
Complex does not equal to good. A customer may leave your site if he cannot find a link to buy your products within 20 seconds. Please do hire a professional web designer alike us to build your website.
A Simple Form:
A form with lesser fields can increase conversions, after all, who would like to fill in a form with 20 fields?
Comparison:
By including a comparison between your products and major competitors’, you can increase the chance to get more business right away.
AI Chatbot
A real-time live chat is common nowadays, it lets you response to new visitors immediately and help your sales to grow. Therefore, you will need to build AI Chatbot